Web Developer

Why does your business need a website?

In today's digital world, a website is an integral part of a successful business strategy. Its presence is not just a luxury, but a strategic necessity. Here are several reasons why companies need a website:

🌐 Online Presence and Visibility: A website allows a company to be visible in the online space. Most potential customers search for information about products and services online, and having a website enables a company to be accessible to this audience.

🎯 Attracting New Customers: A website is a powerful tool for attracting new customers. It can be used to advertise products and services, attract traffic through search engines and social media, and conduct online marketing campaigns.

🛍️ Increasing Customer Loyalty: A well-designed and informative website contributes to increasing customer loyalty. It provides them with a convenient way to obtain information about the company, its products, and services, as well as the opportunity to interact through online feedback forms.

🌍 Expanding the Market: A website allows a company to expand its market by accessing customers from different geographical regions. It can be used to sell products and services locally and internationally.

💼 Enhancing Competitiveness: Nowadays, a website has become a mandatory attribute of a successful business. Having a quality and informative website can distinguish a company from competitors and attract more attention from potential customers.

📈 Improving Marketing Efficiency: A website provides a powerful tool for conducting marketing campaigns. It can be used for advertising, content publishing, customer interaction, and analyzing the effectiveness of marketing activities.

Overall, a website is not only a way to present a company in the online space but also a strategic tool for attracting new customers, strengthening relationships with existing customers, and enhancing competitiveness in the market.

How much does a website cost?

Each client has unique initial data and a different request. There are different rates for different needs.

BASIC package - $300-$500. A simple "business card" website is ideal for clients who want to start presenting themselves as a professional in their field, a freelancer, or start monetizing their hobby. Suitable for companies of any level to announce specific events (fairs, concerts, charity) or products (for example, new goods, collaborations). An excellent way to quick and brief conveying information to the client.

STANDARD - $500 - $700 is an extended version of the basic package. More information on the website, more interesting visual content, attached documents (for example, price list, menu or form), animation, dynamic photo gallery and many of on-page and external links will allow to present the company in more detail and win the loyalty of a website visitor even before he will become a client.

PREMIUM - from $700. A website designed entirely to suit particular needs. For accuracy of execution, all client`s requests are displayed on a graphical model. Complex handmade media elements (collages), multi-component photo galleries, feedback forms, pop-up information windows are possible - all this will allow to interact with clients on several levels. You can not only introduce them to your company, but also, using various techniques, encourage them to turn to you for services.

Any website get an adaptation for correct display on all types of devices. It is equally convenient for using on laptops with different screen sizes, as well as on popular tablets and smartphones. At the request of the client, it is possible to adapt to unique screen sizes (like "Surface Duo", "Galaxy Z-fold").

The menu of any website on mobile devices can be reduced to a “hamburger menu”.

Any website can have buttons “call”, “write to messenger”, “go to Instagram” and an address block with an interactive map so that clients can contact you immediately.

Whatever tariff you choose, I guarantee that all your requests will be implemented as accurately and efficiently as possible

Why the handwritten website is better than a created on a builder?

1. The design and functionality of a hand-written website is unique and does not consist of templates. Any wish or need of the client can be taken into account. For the same reason, adding and removing elements is quite simple. In the builder additional options require payment, and often they cannot be implemented for technical reasons.

2. Unique code that is written for a specific project. The cleaner, more concise and modern the code is, the higher the website rises in search results. Websites created using website builders are based on templates that are repeated many times on many other websites. Therefore, search engines perceive them as “junk” and do not display it in the first positions of the search results. For the same reasons, a handwritten website loads much faster than a template one.

3. A site with a unique code is much more difficult to hack or create a virus for it. Builder-made websites are basically the same, the source code is open, so it will not be difficult for hackers to disrupt the correct work of the site.

4. A handwritten website can be easily transferred to any other hosting or domain if the client is not satisfied with the quality of services (loading speed, technical support, etc.)

Website adaptation for mobile devices

You've probably seen sites that looked very small on a smartphone screen, so viewing them was inconvenient. Other sites magically changed their design so all the information was adapted for the small screen of a mobile device.

This technology is called adaptive layout. This means that the entire design (the placement and size of individual elements) will change depending on the size of the screen on which it is displayed.

Why is this so important?

Absolutely all information presented on the website will be in a convenient form and fully conveyed to the visitor, regardless of what device he uses. For use on smaller tablet and smartphone screens, the sizes of fonts and pictures are changed, and blocks are rearranged. If necessary, it is possible to rewrite the blocks, swap elements, add new ones, remove unnecessary or too “heavy” ones.

Responsiveness is also important to improve your website's ranking in search. The better adapted the site is, the higher its position in search results will be.

Adapting a website for a tablet or phone brings new visitors who do not use a computer, but surf the Internet only from a smartphone. If it is convenient for him, the visitor stays on the page longer. It also has a positive effect on ranking. In addition, a resource that is convenient to use inspires more trust.

For these reasons, absolutely all the websites I have created have adaptive layout. Our common goal is to ensure that not a single client leaves you without receiving the information he needs.

"Hamburger" menu

In today's digital world, making websites easy to use on tabs and phones is super important. That's where the handy hamburger menu comes in – you know, those three little lines you see in the corner of websites? They hide all the menu stuff until you need it, making it perfect for small screens. However, its content remains the same.

But why "hamburger"? Some say it looks like a stacked burger, while others reckon it's because of a guy named Norm Cox who joked about it in the 80s. Either way, it's a big deal in web design.

The cool thing about the hamburger menu is that it keeps websites looking neat and tidy while still giving you all the important stuff to click on. You just tap on those lines, and boom! You've got a list of options to explore without cluttering up your screen.

So yeah, the humble hamburger menu might be small, but it's a big deal for making websites easy to use on your phone. Let's give it cheer for keeping things simple and handy in the digital world!

"Page up" button

An “UP” button (usually only an arrow or with an appropriate caption) is an excellent alternative to a fixed menu. While working with long sites (more than 4 screens) and using on mobile devices, there is often a need to go back to the top of the page to use menus or action buttons. We can solve the issue by using a fixed menu that will remain at the top the entire time you scroll. A convenient and dynamic alternative is the "up" button.

The button is located in a fixed place on the page (usually on the bottom right or left) and fits organically into the design and colour scheme. It automatically appears only after the user has scrolled down the page for 1-2 screens. Its function is to take the user to the top menu instantly. After that, it disappears and reappears the same way after scrolling down.

The button simplifies page navigation and improves behavioural factors for the resource, as users are more active and will pay more attention to materials.

In turn, easy navigation and good behavioural factors lead to an increase in authority of search engines and, accordingly, to an increase in positions in search results.

Feedback form

A feedback form on a website can be useful for a wide range of companies and organizations. Here are some of them:

😊 Online retail stores: A feedback form allows customers to ask questions about products, leave reviews and suggestions, report issues with orders, and so on.

👍 Service-based businesses: Companies offering services (such as consultations, repairs, customer service, etc.) can use a feedback form to receive service requests, proposals, and feedback.

📝 Blogs and news websites: Blog and news site owners can use a feedback form to gather feedback from readers, suggestions for future articles, as well as reports on website errors or suggestions for improvement.

🎓 Educational institutions: Educational establishments can use a feedback form for inquiries about admissions, questions about courses and curriculum, as well as for receiving feedback from students.

🏥 Medical organizations: Clinics, hospitals, and other medical institutions can use a feedback form for appointment scheduling, asking questions to doctors, requesting consultations, etc.

🍽️ Restaurants: Restaurants can use a feedback form for table reservations, gathering feedback from customers, event booking requests, and so on.

In general, a feedback form is an important communication tool with website visitors, allowing them to easily contact the company, ask questions, express their thoughts and suggestions, as well as receive support and assistance in various situations.

Multi-component multi-layer layout

Some websites may require special treatment, extra attention, and work. For example, sometimes, for a full presentation of a company, it is necessary to create a multi-component “first screen”. In this case, we are dealing with multi-component and multi-layer layout.

For example, in the main block, there are two horizontally located, one of which occupies 20% of the width, the second 80%. In the first internal one block there are two vertically arranged, in the first of which there are three more with a vertical arrangement. Each of them has several vertically arranged elements. And so on.

When adapting to mobile devices, to maintain the attractiveness of the website and ease of use, these blocks and elements must be rearranged because the "natural" order interferes with use or contradicts user expectations. Sometimes, you have to write code for alternative blocks with a different arrangement of elements that appear on mobile devices and hide the original ones.

Animation and various complex elements are of great importance in mobile adaptation. In order to make the site easier to use on portable devices, it is good practice to disable the most “heavy” ones, unpin the fixed ones, and remove the animation.

Basic SEO setup

One of the main points that must be taken into account when designing and writing a website is its readiness for promotion in search results. SEO (search engine optimization) is a constant and continuous process, but it requires the right foundation, which is laid at the stage of creating a website.

1. Clean, concise, unique code, written according to the most modern standards. It's no secret that sites created using "constructors" reuse the same source pieces of code over and over again. As a result, search engines assign such sites the status of “junk”. Custom website development solves this problem.

2. Adaptability to all types of devices - laptop, tablet, smartphone. The ease of use of a website for a user, regardless of the type of electronic device, is highly valued by search engines

3. High download speed. If you have media files (video, audio, pictures, icons), you need to bring them to the format necessary for fast loading and the absolute minimum size that is possible while maintaining quality. For example, there is no point in uploading a huge image if it will appear small. In addition, the loading speed is affected by the number of animations and scripts. The more moving elements, pop-ups, and other forms of user interaction a website has, the slower the website loads and performs.

4. Correct structuring of content that is understandable to search engines. In order for a website to be well readable and understandable for search engines, the correct code structure is necessary with a clear designation of which part of the page contains what information and what it is used for, what is the significance of the title/subtitle, as well as meta tags.

5. Unique content - media materials and individually written texts. Ideally, the texts were written using keywords for SEO promotion.

With the right approach to creation and promotion, your business can get ahead of your competitors and take a leading position in the market.

What is a domain?

A "domain name" or "domain" is the name (website address) that a user enters in the address bar of their browser when they want to go to your website. Choosing a domain is one of the most important stages when creating a website, because the first impression of your future users about your company depends on it.

A domain consists of two parts: the name and the extension. The name can be unique to your brand, product, or service, while the extension indicates the type of domain (.com, .net, .org, etc.). For example, in the domain "example.com," "example" is the name, and ".com" is the extension.

😊 Simplicity and Memorability: The domain name should be easy to remember and simple to type. Avoid complex spelling rules or long phrases that may confuse users.

🏷️ Relevance to Your Brand: The domain name should reflect your brand or the theme of your website. This will help users remember your site more easily and understand its content.

❌ Avoid Special Characters and Numbers: Using hyphens, numbers, or complex symbols can make it harder to remember the domain. Try to stick to letters only.

🔍 Selecting the Right Extension: The domain extension matters. While .com is the most popular and widely used, for some businesses or organizations, a different extension might be more suitable, such as .org for non-profit organizations or .edu for educational institutions.

🔎 Check for Availability: Before finalizing your choice, make sure the selected domain name is available for registration. Many popular domain names may already be taken, so brainstorm a few options.

🔑 Uniqueness: Avoid using names that are too similar to existing domains to prevent confusion among users.

📈 SEO Considerations: Take into account keywords related to your business or website theme. This can help improve your site's visibility in search engines.

Choosing a domain is not just a technical aspect of creating a web presence but also a strategic decision that impacts your brand and online reputation. A well-chosen domain can be the key to the success of your online business.

What is a hosting?

Hosting is the service of providing space on a server to host your content and data on the Internet.

The primary function of hosting is to ensure the availability of your website 24/7. After all, you cannot control when users will want to visit your resource. Reliable hosting ensures the stable operation of your site, which is crucial for attracting and retaining visitors.

Page loading speed is another vital aspect determined by hosting. A slow website can deter visitors and impact your ranking in search engines. Conversely, a fast and responsive site enhances user experience and contributes to attracting new clients.

Security is also paramount when selecting hosting. A good provider offers protection against viruses, hacker attacks, and other threats, ensuring the security of your data and the confidentiality of your users' information.

So, how do you choose the right hosting? First and foremost, define your needs. Consider the size and type of your site, the expected number of visitors, as well as security and support requirements. Then, explore the market, compare offerings from different hosting providers. Pay attention to companies' reputation, the quality of their service, and the level of technical support.

In conclusion, it's worth emphasizing that hosting is more than just a service for hosting your site on the Internet. It's a crucial element of your online presence, determining its availability, speed, and security.